Google Shopping Statistics

21 Must-Know Google Shopping Statistics (2023)

⚡ Google Shopping is a powerful tool for retailers, accounting for 85% of all clicks on Google Ads and 76% of retail search ad spend. It offers high conversion rates, about 30% higher than traditional text ads. Mobile and voice assistant shopping are growing, with over two-thirds of paid search result clicks coming from mobile devices. Local Inventory Ads and Showcase Shopping Ads are cost-effective ways for retailers to promote their products and drive engagement.

In today’s competitive eCommerce landscape, retailers cannot afford to overlook any potential avenue for increasing revenue and customer engagement. One such powerful tool is Google Shopping, a service that can significantly influence consumer behavior and drive sales.

This blog post will dive into 21 must-know statistics about Google Shopping to help you understand its importance and how it can revolutionize your retail strategy.

📢 Key Takeaways
Short on time? Here’s what you need to understand from this article:
  • Google Shopping accounts for 85% of all clicks on Google Ads and makes up 76% of retail search ad spend, making it a crucial platform for retailers to invest in.
  • Mobile and voice assistant shopping are increasingly prevalent, with over two-thirds of paid search result clicks coming from mobile devices and over 500 million assistant-enabled devices available for use.
  • Showcase Shopping Ads and Local Inventory Ads offer cost-effective options for retailers to promote their products online while driving higher engagement rates and click-through rates compared to traditional text ads.

What Is Google Shopping?

Google Shopping is an online advertising platform that allows retailers to display their products as visually appealing advertisements, known as Product Listing Ads (PLAs), within Google’s Search Engine Results Pages (SERPs).

These PLAs include vital information such as product names, images, and prices.

This powerful advertising tool relies on the information provided through the Google Merchant Center account of each retailer. By incorporating detailed data about your inventory and combining it with keyword-rich descriptions from your eCommerce platform or website, you can improve visibility for potential customers searching for specific products.

Importance Of Google Shopping For Retailers

In today’s competitive eCommerce landscape, Google Shopping has become a vital advertising platform for retailers looking to maximize their online presence. With 85% of all clicks on Google Ads coming from Google Shopping and accounting for 76% of retail search ad spend, it demonstrates the platform’s effectiveness in bringing products to the forefront of consumer searches.

One significant advantage that makes Google Shopping indispensable for retailers is its high conversion rate – around 30% higher than traditional text ads. This impressive figure signifies that consumers engaging with these visually appealing product listings are more likely to make a purchase compared to when interacting with standard text-based ads.

In addition, Google Shopping boasts a staggering click-through rate (CTR) – about 52% higher than text ads, resulting in even more revenue per click (26%).

Apart from boosting online visibility and conversions, using mobile-optimized shopping ads on the platform can help businesses tap into the vast potential offered by mobile shoppers – who generate over two-thirds (65%) of clicks on paid search results.

Furthermore, local inventory ads have proven incredibly effective at bridging the gap between online browsing and physical store visits; shoppers are found to be up to 80% more likely to visit brick-and-mortar locations if they know their desired items are available there.

21 Must-Know Google Shopping Statistics

Discover the essential Google Shopping statistics that every retailer should know, including market share and ad revenue, engagement and click-through rates, mobile and voice assistant shopping trends, competition and traffic shares, conversion rates and ROI figures, customized location-based ads data points, recommended budgets for cost-per-click campaigns, showcase shopping ads insights, local inventory ads performance metrics; as well as success stories from real businesses.

Market Share And Ad Revenue

Google Shopping has become an essential platform for retailers, generating a significant share of clicks and ad revenue. The following table presents the market share and ad revenue statistics of Google Shopping.

Google Shopping’s share of all clicks on Google Ads85%
Google Shopping’s share of retail search ad spend76%
Google Shopping spend growth from Q1 2018 to Q1 201941%
Average Google Shopping Ads spend for small businesses per month$9,000-$10,000

As evident from the table, Google Shopping has a significant impact on the online retail industry, driving massive engagement and revenue for businesses. As a retailer, understanding and leveraging these statistics is crucial to maximizing your online presence and success.

Engagement And Click-Through Rates

Google Shopping ads have a significantly higher click-through rate (CTR) compared to traditional text ads, which contributes to better overall engagement and performance for retailers. The following table highlights key statistics that showcase the effectiveness of Google Shopping ads in terms of engagement and CTR:

Google Shopping ads CTR compared to text ads52% higher
Revenue per click for Google Shopping ads compared to text ads26% more
Percentage of all clicks on Google Ads or Google Shopping campaigns generated by Google Shopping85%
Percentage of retail search ad spend driven by Google Shopping76%

These statistics emphasize the importance of incorporating Google Shopping ads into a retailer’s online marketing strategy, as they consistently drive higher engagement and click-through rates than traditional text ads.

Mobile And Voice Assistant Shopping

The rise of mobile and voice assistant shopping has significantly influenced consumer behavior and the way retailers approach their online strategy. To better understand this trend, let’s take a closer look at some key statistics.

65% of clicks on paid Google search results come from mobile devicesMobile devices play a dominant role in driving traffic to paid search results, emphasizing the importance of mobile-friendly content and ads.
70% of smartphone users look up information online before buying in-storeShoppers often use their smartphones to research products before making in-store purchases, highlighting the need for retailers to have an optimized online presence.
Google has over 500 million assistant-enabled devicesVoice assistants are increasingly common in households, offering a new way for consumers to search for products and interact with retailers.
72% of voice-activated speaker owners use the device dailyVoice assistants have become an integral part of many users’ daily routines, allowing retailers to tap into a growing audience that relies on these devices for shopping.
61.9% of ad clicks on Google Ads come from mobile devicesMobile devices are responsible for the majority of ad clicks on Google Ads, further emphasizing the importance of creating mobile-friendly ads and content.

Competition And Traffic Share

Google Shopping is a highly competitive platform for retailers, with numerous players vying for the top spot in search engine results pages (SERPs), effectively increasing the competition for traffic. The statistics listed below highlight the significance of competition and traffic share in this e-commerce landscape.

85% of product searches originate from Amazon or GoogleWith almost half of online product searches starting on Google or Amazon, it is crucial for retailers to focus on their presence on both platforms to maximize visibility and potential sales.
Google Shopping ads generate 76% of retail search ad spend and 85% of all clicks on Google AdsThis demonstrates the heavy reliance on Google Shopping as a platform for retailers in terms of allocating their ad budgets and the substantial traffic it can generate.
Google Shopping spend grew by 41% from the prior year over text ads in the first three months of 2019The growth in spending on Google Shopping ads shows that retailers are recognizing the benefits of this platform over traditional text ads and are thus investing more in it.
Showcase Shopping ads have tripled their share of Shopping traffic in the past nine monthsAs retailers look for new ways to increase their visibility, Showcase Shopping ads are growing in popularity and are capturing a larger share of overall Shopping traffic.

Showcase Shopping Ads

Showcase Shopping Ads are a game changer for retailers, as they have tripled their share of Shopping traffic in the past nine months. These ads allow businesses to feature multiple products and drive higher engagement, making them a worthy investment. The following table highlights key points about Showcase Shopping Ads:

Traffic Share GrowthShowcase Shopping Ads tripled their share of Google Shopping traffic in just nine months.
Higher EngagementShowcase Shopping Ads result in higher engagement and click-through rates due to their visually appealing and informative format.
Feature Multiple ProductsThese ads allow businesses to display a variety of products in one ad, targeting different customer preferences.
Cost-EffectiveShowcase Shopping Ads can be a cost-effective advertising option for businesses looking to maximize their reach and returns on ad spend.
Ad FormatAds include a main image and smaller product images, offering potential customers a more immersive and informative browsing experience.

Local Inventory Ads

Local Inventory Ads on Google Shopping have become a game-changer for businesses, providing them the opportunity to showcase their product availability online and compete with the quick-shipping advantage of giants like Amazon. These ads have proven to be more effective than regular Google Shopping Ads in terms of click-through rates and conversion rates, making them a crucial factor in driving sales. Retailers can measure the impact of Local Inventory Ads with store visits and sales data available on the Google Ads dashboard, allowing them to adjust their strategies accordingly.

Local Inventory Ad FeaturesBenefits for Retailers
Showcase product availability onlineAttract shoppers searching for specific products
Google-hosted “local storefront”Provides relevant product details, store hours, and distance to store’s location
Partnerships with inventory management providersHelps small, local businesses manage their product feeds
Higher click-through and conversion rates compared to regular Google Shopping AdsDrives more sales and customer engagement
Local product availability informationEncourages shoppers to visit nearby stores, increasing the likelihood of completing conversions
No keyword targeting and campaign creation within Google Merchant CenterStreamlines campaign management, reducing time and effort for retailers
Average cost-per-click of $0.66Cost-effective advertising solution
12% of small business spend on Google Shopping AdsDemonstrates the growing popularity and effectiveness of Local Inventory Ads
Store visits and sales data on Google Ads dashboardAllows retailers to measure the impact of their Local Inventory Ads and adjust strategies accordingly

Conversion Rates And ROI

Conversion rates and return on investment (ROI) are essential metrics for retailers to measure the success of their Google Shopping campaigns. By analyzing these statistics, businesses can identify areas for improvement and make data-driven decisions to optimize their campaigns. Below is an HTML table outlining the key statistics related to conversion rates and ROI for Google Shopping ads.

Average conversion rate for Google Shopping ads1.91%
Percentage of total clicks generated by Google Shopping ads85%
Conversion rate for Google Shopping ads compared to traditional text ads30% higher
Revenue per click generated by Google Shopping ads compared to traditional text ads26% more
Average conversion rate on Google Ads4.40%
Average cost-per-click on Google Ads£0.75 – £1.50
Return on investment achieved by businesses working with top PPC agencies in the UK8:1

Understanding the average cost-per-click and recommended budget for Google Shopping ads is crucial for businesses to make informed decisions about advertising investment. In 2020, the average Google Shopping CPC was $0.66. However, the average cost-per-click on Google Ads can vary between $0.75 and $1.50, depending on the competitiveness of the industry. Google recommends a daily ad spend of $10-$50 for beginners, with an increase once the ad has proven to convert. Below is a table summarizing the main points regarding cost-per-click and recommended budgets for Google Shopping.

Average Google Shopping CPC (2020)$0.66
Average Cost-per-Click for Google Ads (variable by industry)$0.75 – $1.50
Recommended Daily Ad Spend for Beginners$10 – $50
Recommended Budget IncreaseOnce the ad has proven to convert

Google Shopping Ads And Mobile Devices

Google Shopping ads have become an essential component for retailers aiming to capture mobile users’ attention. With over 60% of ad clicks on Google Ads coming from mobile devices, it’s crucial for businesses to optimize their campaigns for seamless mobile experiences. The table below highlights essential statistics and trends related to Google Shopping ads on mobile devices.

60% of ad clicks on Google Ads are from mobile devicesMobile users are increasingly engaging with Google Shopping ads, making mobile optimization a priority for retailers.
Majority of smartphone users directly contact a business after conducting a searchOptimizing ad campaigns for mobile devices could lead to higher customer engagement and conversion rates.
Consumers prefer location-based ads customized to their specific locationCustomized ads targeting mobile users based on their location can increase ad relevancy and improve customer experience.
Williams Sonoma experienced significant growth in mobile and e-commerce sales due to Google AdsEffective mobile ad campaigns can lead to business growth and revenue generation.

Customized Location-based Ads

Customized location-based ads are an effective way for retailers to connect with potential customers and boost sales. These ads use a user’s location to show them relevant products and services available nearby. When implemented correctly, customized location-based ads can significantly increase the likelihood of purchases from smartphone users.

FactImportance for Retailers
Customized location-based ads can increase the likelihood of purchases from smartphone users by nearly two-thirds.By utilizing location data, retailers can deliver more relevant ads to potential customers, increasing the chances of making a sale. This is especially important as more people rely on their smartphones for shopping.
Local Inventory Ads take users to a Google-hosted “local storefront” that provides product details, distance, and store hours.These ads allow users to quickly and easily view the products available at a nearby store, as well as information about the store itself. This can help drive foot traffic to brick-and-mortar locations and boost in-store sales.
Local Inventory Ads can increase brick-and-mortar store visits by 80% by showing users products available nearby.By showcasing local product availability, these ads help retailers compete with online stores and encourage customers to visit their physical locations. This can result in increased sales and customer loyalty.
Local product availability visibility through Google Shopping can compete with Amazon’s shipping advantage.By highlighting local inventory, retailers can leverage the convenience of nearby product availability, which can be an attractive alternative to waiting for online orders to be shipped. This can help attract customers who want their purchases immediately.

Success Stories From Businesses

Many businesses have seen success by utilizing Google Shopping ads to drive traffic and sales. Here are a few examples:

  1. Purple, the mattress company, saw a 22% increase in purchase intent by using Google Ads.
  2. Williams Sonoma saw significant increases in mobile and e – commerce sales through Google Ads.
  3. Online retailer Ulta Beauty utilized local inventory ads to drive 16% more clicks to their website compared to traditional search ads.
  4. Automobile parts retailer RockAuto achieved a 47% increase in conversions by using optimized product feeds and bidding strategies.
  5. Online pet store saw a 10% increase in revenue after implementing Smart Bidding on their Google Shopping campaigns.

These success stories demonstrate the potential benefits of utilizing Google Shopping for retailers looking to increase their online presence and drive sales. By optimizing product listings, targeting the right audience, and allocating budgets wisely, businesses can see significant returns on investment through this advertising platform.

How To Utilize Google Shopping Statistics For Success

Retailers should optimize their product listings, target the right audience based on location and demographics, allocate budget wisely by monitoring cost-per-click and recommended budgets, and adjust strategies based on performance data to fully leverage the benefits of Google Shopping.

Optimize Product Listings

When it comes to running successful Google Shopping campaigns, optimizing product listings is crucial. Here are some tips to help businesses create effective product listings:

  1. Use high – quality images that showcase the product clearly and accurately.
  2. Include detailed product descriptions that are informative and engaging.
  3. Use longtail keywords and LSI keywords in titles and descriptions to ensure relevance.
  4. Ensure that all product data is accurate and up-to-date, including availability, pricing, and shipping information.
  5. Utilize microdata for Google Shopping to provide Google with additional information about the products being sold.
  6. Focus on creating a user – friendly experience for customers by making sure the landing page for each ad is relevant and easy to navigate.
  7. Consider using sales and merchant promotions to entice shoppers to make a purchase.

By following these best practices for optimizing product listings, businesses can improve their chances of success on Google Shopping and increase their conversion rates.

Target The Right Audience

To get the most out of your Google Shopping campaigns, it is crucial to target the right audience. Here are some tips to help you do just that:

  1. Segment your audience: Divide your audience into smaller groups based on demographics, interests, behavior, and location.
  2. Use negative keywords: Add negative keywords to exclude irrelevant traffic and prevent wasted clicks.
  3. Optimize product feed: Ensure your product listing titles, descriptions, and categories accurately reflect what you are selling.
  4. Use custom labels: Assign custom labels to products for more granular targeting and bid adjustments.
  5. Use remarketing lists: Target people who have previously interacted with your brand or visited specific pages on your website.
  6. Set bid adjustments: Adjust your bids based on how likely a particular audience is to convert.
  7. Use customer match: Target existing customers by uploading their email addresses for more personalized ads.
  8. Leverage Similar Audiences: Expand your reach by targeting audiences similar to your existing customers.

By following these tips, you can ensure that you are reaching the right people with your Google Shopping campaigns and maximizing your ROI.

Allocate Budget Wisely

To ensure the highest ROI for your Google Shopping campaigns, it is essential to allocate your budget wisely. Here are some tips on how to do so:

  1. Identify your top – performing products and allocate a higher percentage of the budget towards them.
  2. Use location – based targeting to focus on regions or areas where you have a higher likelihood of converting customers.
  3. Monitor the performance of your ads and adjust the budget accordingly to improve ROI.
  4. Set a daily budget limit to avoid overspending and allow for flexibility when testing new strategies.
  5. Consider increasing your ad spend during peak shopping periods such as holidays or seasonal events.
  6. Utilize automated bid strategies offered by Google Ads to optimize spending based on performance data.
  7. Explore other advertising channels such as social media or influencer marketing to diversify your ad spend and reach a wider audience.
  8. Continuously analyze your data to identify opportunities for optimization and adjust your budget accordingly.

By allocating your budget wisely, you can maximize the effectiveness of your Google Shopping campaigns and achieve a higher return on investment.

Monitor Performance And Adjust Strategies

To ensure success with Google Shopping, it’s important to monitor performance and adjust strategies accordingly. Here are some tips to help retailers do just that:

  1. Use tracking tools: Google Analytics and Google Ads provide valuable data for monitoring performance. Track metrics such as click-through rates, conversion rates, and cost per click.
  2. Identify areas of improvement: Look for areas where your campaigns may be underperforming, such as low conversion rates or high bounce rates. Adjust your strategies to optimize these areas.
  3. Test different ad formats: Experiment with different ad formats, such as Showcase Shopping ads or Local Inventory ads, to see what works best for your business.
  4. Refine targeting: Use audience insights to improve targeting and reach the most relevant customers.
  5. Adjust budgets: Monitor spending and adjust budgets to ensure you’re getting the most out of your advertising dollars.
  6. Stay up-to-date: Keep up with changes in Google algorithms and updates to the platform to ensure you’re maximizing your advertising efforts.

By monitoring performance and adjusting strategies accordingly, retailers can make the most out of their Google Shopping campaigns and drive more sales for their businesses. With an average return on investment of 8:1, it’s worth investing time in optimizing these campaigns using actionable data from important facts like cost-per-clicks, conversion rates, and mobile sales growth figures from reliable sources like Purple mattress company, Williams Sonoma as well as user engagement statistics for clicks, traffic numbers or awards won by businesses on the platform amongst others.

Our Takeaway

In today’s highly competitive retail landscape, Google Shopping has emerged as a critical platform for businesses of all sizes. By leveraging the power of data-driven insights and granular targeting options, retailers can effectively reach potential customers with relevant product offerings – driving engagement, clicks, and ultimately conversions.

Through our 21 must-know Google Shopping statistics, we’ve highlighted key trends and best practices to optimize your advertising strategy for maximum ROI. By optimizing your product listings, targeting the right audience, allocating budgets wisely and monitoring performance closely – you too can achieve success on this dynamic ad platform.


What is Google Shopping?

Google Shopping is Google’s online marketplace where users can browse products and compare prices from different retailers. Advertisers can also use Google Shopping Ads to showcase their products to shoppers.

What are Google Shopping Ads?

Google Shopping Ads are a type of ad that appear at the top of Google search results when a user searches for a product. These ads feature a product image, title, price, and store name, making them highly visible to shoppers.

How do I advertise on Google Shopping?

To advertise on Google Shopping, advertisers need to set up a Google Merchant Center account, create a shopping feed with their products, and then create a Google Shopping Ad campaign within Google Ads.

What types of ads can I run on Google Shopping?

There are two types of ads that can be run on Google Shopping: Product Shopping Ads and Showcase Shopping Ads. Product Shopping Ads feature a single product, while Showcase Shopping Ads feature a collection of related products.

How much does it cost to advertise on Google Shopping?

The cost of advertising on Google Shopping varies depending on factors such as the competition for the product, the advertiser’s bid, and the ad’s relevance. However, the average cost per click for Google Shopping Ads is around $0.66.

What are some Google Shopping statistics?

According to Google, in 2022, the power of Google Shopping is front and center, with over 50% of US online shoppers starting their shopping experience on Google. Google Shopping represents over 40% of clicks on retailers’ Google search ads. Furthermore, statistics show that advertisers using Google Shopping see an average of 30% higher conversion rates than those using traditional text-based search ads.

How do I create a shopping feed for Google Merchant Center?

To create a shopping feed for Google Merchant Center, advertisers need to provide information about their products, such as product ID, title, description, and price, in a file format that Google accepts. This can be done manually or using an automated feed tool.

What is a benchmark for Google Shopping Ads?

A benchmark for Google Shopping Ads is a standard or goal that advertisers can use to measure their ad performance against industry averages or best practices. Google provides benchmarks for metrics such as click-through rate, conversion rate, and cost per click.

Can sellers using Google Shopping customize their product listings?

Yes, sellers using Google Shopping can customize their product listings by providing additional information such as product reviews, images, and promotions. This can help make their products stand out and attract more shoppers.

What is the difference between Google Shopping and Google AdWords?

Google Shopping is a type of ad format that appears within the Google search results and on Google Shopping pages, while Google AdWords is a platform that allows advertisers to create different types of ads, including search ads, display ads, and video ads, that can appear across Google’s advertising network.

James Allen, a finance enthusiast with 10+ years of experience, founded Billpin in 2020 to demystify personal finance. Inspired by his mother’s frugality and his own financial expertise, James aims to transform people’s relationship with money. Through this site, he provides easy-to-understand guides, empowering individuals to manage their finances effectively and take control of their financial future.

Content Disclaimer: Opinions expressed here are the authors alone, not those of any companies mentioned, and have not been reviewed, approved, or otherwise endorsed by any of these entities.

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